The Coming Evolution in Affiliate Marketing: A Focus on Quality
This month’s edition of Search Engine Marketing Journal includes a white paper we contributed on what we think the next big step will be for the affiliate marketing industry: a focus on quality. As you all know, we’ve already made changes to do just that including the value-based ACRU pricing structure in the US. The results have been promising, and we’ve highlighted some of them in the SEMJ paper: http://www.semj.org/documents/SEMJ_ebay_vol2.pdf
Rewarding quality has not just had a positive impact for eBay, but for many of our affiliates as well who are now earning higher ACRU commissions under the value-based system than they were under the volume-based structure. Affiliates who work to attract the right kind of traffic and engage their audience will earn higher rewards even if they aren’t among the biggest affiliates out there.
We’d love to hear your thoughts on the subject and the paper. Send us a tweet at eBay_affiliates with a comment or link to your blog post. We’ll post some of our favorites (good and bad) here in an upcoming post.
The eBay Partner Network Team