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Archive for May, 2009

Intermediate SEO with Wil Reynolds – Part 2 of 3

Thursday, May 28th, 2009

This is part 2 of a 3 part SEO series by Wil Reynolds, founder of Seer Interactive, an industry leading SEO consulting firm. If you didn’t happen to catch part one of his series, you can catch up and have a read here.

Ok, you’ve had 2 weeks to go through the beginner stuff, now let’s start talking about a more advanced tactic, using no follows to help craft how link juice flows through to your site. One of the most powerful, but also most easily misunderstood and improperly implemented strategies in all of SEO is the pushing more internal link value to the pages that need it to rank well. So we all know to not leak “juice” to about us and privacy policy type pages, but the real trick is in understanding how much juice does a page linked from your homepage need to rank well?

So let’s say I have a 9 page web site about widgets

Homepage (widgets)
Management team page
Category Page (all widgets)
Product page #1 (blue widgets)
Product page #2 (red widgets)
About Us
Contact Us
Blog
Sitemap

With that as a given structure for my site, I should first take an inventory of what pages are likely to have content that my audience would be searching for and is important for me to rank well for, i.e. keywords. Pretty quickly I can eliminate pages like management team, about us, and contact us. I would recommend slapping a no follow on those in my navigation, that’s easy. I’d likely have a sitemap that has links to all sections of the site with fully followed links, this will help you rank for management team names and other non critical keywords.

Looking at the remaining pages, I then need to figure out if all of them need to be linked from the homepage (or main nav) to be able to rank well, to start making this assessment just go to Google and type in your desired keyword.  If you see over 50% of the results returned are the homepages of your competitors that should help you prioritize which words you may need to target on your homepage as well. For a more scientific way to determine how competitive a keyword may be try the SEOMOZ keyword tool. I like this tool much more than the seochat keyword difficulty tool which doesn’t give you much background into what makes a word more or less difficult than another. If you are already thinking, WOW Wil, you lost me already, I’ve got a link for you to get some background, go read this now then come back.

Let’s say that my big keyword is “widgets”, I might use the homepage and my widgets category page to tackle that term. If I find that blue widgets and red widgets when searched for in Google bring back mostly sub pages in the SERPS, I may be able to architect the link juice flow internally to better help me rank for those words.

My first option now that I’ve eliminated the pages of low value is: Linking the widgets, sitemap, red widgets, and blue widgets pages from the homepage.

In this scenario I am basically taking my homepage value and spreading link juice to 5 pages (all widgets, red, blue, sitemap, and the blog).  If I take an arbitrary homepage value of 5, what I have now done is just give each page linked from my homepage a value of 1. You with me? Good.

Or…

Creating a hierarchy by only allowing link juice to flow through to 3 pages from the homepage, the sitemap, the blog and the all widgets page.  Keeping that same arbitrary value of 5, what I have now done is almost DOUBLED the internal link value I am assigning to my blog and to my all widgets pages, allowing me to target more competitive terms there.  What you are likely going to find in this scenario is that the red and blue widget pages can achieve top rankings without being directly linked form the homepage (wasted juice) that may have prevented the blog page and the all widget page from ranking well.

This could be a big mistake…What if the keywords red widgets and blue widgets need more link juice to rank well? My hierarchy has just prevented me from doing that.

Now it’s time to determine how much juice a page needs to be able to compete. This is where the rubber meets the road, as an SEO you need to be playing with terms to see which pages need more juice to rank well.  The one thing to consistently keep an eye out for is bounce rates. If you put widgets on the homepage instead of the widgets page you may see a higher ranking, but you’ll also likely see a higher bounce rate.  So you need to calculate if getting more traffic at a higher bounce rate good or bad? You may find that it is better to rank lower and drive the user to the 100% correct page, then to drive the user to a page that is CLOSE to what the user is looking for but allows you to rank slightly higher.

Rookie SEO’s too often make the mistake of stuffing too many keyword links in a nav or a footer. What they aren’t realizing is that by linking everything from your homepage you are basically giving the search engines no way to value your internal content as anything other than a homepage or just another page. Obviously some keywords are more important to rank well for than others, you need to be linking your most IMPORTANT and most competitive words directly for your homepage.  Create a hierarchy to your site.

Sitting on a panel with Rae Hoffman at IM spring break she mentioned how she allows “juice” to flow from her blogroll to other sites but on the homepage of her blog only, which is a GREAT IDEA for a couple reasons:

1 – She passes link juice to the sites in her blogroll. She has a great site, so that link is a good one to get.

2 – Then she no-follows the blogroll on her blog subpages, which is 100% good for her to not leak juice on every single page of her blog, but on the homepage of her blog (the most important page on a site typically) she is passing juice.  This just makes a ton of sense, especially given that getting a link from every page on any site is not that much more valuable than one link from the homepage.

One of the biggest culprits to linking to everything is hidden divs used for nav items, ajax effects, DHTML, and other effects on a single web page.  If you have a feature box on your site and that feature box has 10 links, but you have other feature boxes show up what you may not realize is that you are loading your homepage up with a LOT of links. We had a client who at first glance looked like they had about 35 links out from their homepage, but once we asked about the tabs and nav, they had close to 150 links…definitely needs a no follow strategy. 

Before you go rushing off to start no following, advanced SEO’s know to test everything, and to evaluate the downsides of everything.  This video (also at SEOMOZ) will help you understand how using the nofollow can come back to bite you and have the opposite impact of what you hoped for.

This is an advanced tactic, keep a LOG of everything you are changing and limit the number of things you are testing at one time.

R.O.EYE Guest Blog Post – Choosing a successful niche

Wednesday, May 20th, 2009

Hello and thanks for reading the first of R.O.EYE’s guest blog posts which will be covering some tips and tricks for publishers looking to launch and grow successful affiliate campaigns. In this post we will be addressing the topic of niches, and more specifically how to choose one to promote.  eBay offers the ideal affiliate programme for targeting niches due to the sheer number and diversity of products it has on offer at any one time. No matter how weird or wonderful your niche idea, the likelihood is that eBay will sell it. This of course poses the dilemma of how do I choose one that will generate me earnings? The following sections will hopefully aid that decision by sharing our experiences of what has worked for successful publishers.

Are you interested?

We have found that one of the most important factors in choosing a successful niche is whether the publisher is interested in it themselves. This usually links with an existing interest or hobby which means that much of the knowledge that is required to write content and optimise keywords is already known without the laborious task of researching product information. Some of the most successful publishers on the ePN started with, and continue to develop sites, that target their own personal interests. Because they already understand the target market well; motivation to develop is higher with the content and listings being more in depth and relevant to site visitor.    

Are they interested?

If you are interested in something it does not always necessarily mean that others will be. It is important that publishers carry out their own research to gauge the potential demand for a certain niche. Some of the publishers we work with do this in a number of ways but the most common and successful methods used include the following three techniques;

1)Use of the Google and eBay keywords tool highlight popular and alternative search terms associated with your niche
2) Search query the eBay site to establish the volume of listings associated with your niche. You can also use eBay Pulse which offers a daily a snapshot of popular searches and items on eBay. Each country has a relevant eBay Pulse page to so that you can view the appropriate results for your region.
3) Query your niche in the search engines to determine the amount of competition in that area through SEO and paid search.

By following these three techniques publishers have been able to determine the potential of their niche. If the idea fails in one of these areas then it is likely to be unsuccessful and not generate as much of an income. If the niche is too narrow then not enough people will be interested,  if it is too broad then the likelihood of good natural search rankings and low PPC click costs will be unachievable.

Market trends and Longevity

Many of the established niches tend to have high competition levels but fortunately there are always new fads and trends that mean niches are always developing and shrinking within each category. The most successful publishers in a niche are more often than not the ones who “got there first” and started targeting the niche before it took off. There can be an element of luck to this if they were in the right place at the right time but there are some indicators which publishers have used to ensure their timing is right and they are ahead of the game.

One indicator publishers have looked at is the product life cycle of a chosen niche. If the product is at its peak of maturity and popularity, before their site has even been developed then the expected volumes are likely to decline while they are chasing market share. The perfect example for such a product is the Nintendo Wii which has now gone through most of its unbelievable growth phase and the internet has already been saturated with Wii associated sites making it very difficult to compete. 

Another indicator is to keep up with the latest news on product developments and analyst predictions. This has worked particularly well for publishers targeting electronic niches as they have been able to find out months in advance when a new technology or product is being developed and the volumes it is expected to sell in. Of course not all of them work out as planned.

Still finding it difficult?

If you are still finding difficulty in choosing a niche that interests you or is not already saturated try and think outside the box. Anything you can think of can be quickly checked with a search query in eBay. By simply browsing the eBay category tree we have found niches that were unexpectedly popular. We had a quick browse and found that shoes for dogs, Viking collectibles and bonsai tree seeds all have potential.

eBay’s DevCon & Other June Internet Marketing Conferences & Events

Tuesday, May 19th, 2009

The eBay Developer’s Conference is less than a month away and the early bird rate of $149 will increase to $199 after May 31st. eBay’s Dev Con is the premier event for eBay and Pay Pal developers and caters to companies and advertisers of all shapes and sizes. Learn how to put the eBay and PayPal APIs to work for you and get a first hand sneak peek of what is on tap for the next 6–24 months. eBay’s DevCon is June 17th and 18th and is going to be held in sunny San Jose California at eBay’s north campus, just minutes from the San Jose airport.

Aside from two full days of educational sessions and panels, there are two pre-conference workshops on June 16th, each is an additional $50. Both workshops are three hour sessions from 1:30pm – 4:30pm and they’re both at the same time, so you’ll have to pick the one that most interests you. One workshop is an eBay API platform jumpstart, the other is an eBay selling manager applications jumpstart. These are both great opportunities for new developers to get up to speed quickly on these topics.

DevCon is also a great opportunity for publishers to connect with eBay Partner Network managers and developers, as team members from around the globe will be attending this year’s event. On the first day, June 17th at 2:30pm, Jarrod Schwarz and Steve Hartman of ePN will be giving a presentation on application monetization with high quality traffic, providing insights into determining which marketing methods and traffic provide the the most desirable and valuable customers to eBay.

The day one keynote at this year’s DevCon will be from John Hagel, Co-Chairman, Deloitte Center for the Edge. The title of his keynote is “The Three Elements of Transformation” and is a focus on shaping strategies as technology-driven infrastructures constantly change. John is the founder of two Silicon Valley startups, author of a series of best-selling business books and has won two awards from the Harvard Business Review. The keynote on the 2nd day of DevCon is titled “Venture Capitalism in Silicon Valley: API Developer Stimulus Panel” and will be given by Rob Hayes, Sergio Monsalve and Ravi Mohan. All are well seasoned veterans of the venture capital world. Read more about this year’s DevCon keynotes and speakers here.

As a preview of what to expect, check out this video interview with 2008 eBay Star Developer Award Winner Christoph Buenger of Scendix Software. Keep an eye on the DevCon site, as well eBay Partner Network Blog and the eBay Developers Blog for future updates.

Aside from eBay’s DevCon, there are wide a variety of internet marketing conferences and events scheduled for the month of June. Here’s an overview of what’s happening next month.

SMX Advanced Seattle will take place on June 2nd and 3rd at the Bell Harbor International Conference Center. SMX is one of the most recognized events in search marketing and is well known for their high caliber speakers. Check out the full list of guest speakers and panelists here.

Dr. Qi Lu of Microsoft and Matt Cutts of Google with be giving the two keynotes at the event. Matt will even be doing the interactive “You&A” keynote where he’ll be answering direct questions from the audience. With engaging sessions on paid search, SEO and social media, SMX advanced is one of the premiere gatherings that gets down to the details of search marketing. The expo passes are free unless you register on site, then they’re $50. The full pass to the event is $1495 ahead of time, $1595 on site. Take a look at the full registration information here as well as the agendas for day one and day two of the event.

Coinciding with SMX Seattle on the other side of the globe is SMX Madrid on June 3rd and 4th. Note this event is conducted entirely in Spanish and is focused primarily on the Spain’s internet audience and consumers.

Search Engine Strategies Toronto is a two day conference focusing on a wide array of internet marketing’s latest developments and strategies along with an optional third day of SEM training available from the pros. This year’s event is taking place from June 8th-10th and is being held at the Sheraton Centre Toronto. Now in its 10th year, SES has become one of the top notch events in internet marketing. The sessions and panels at SES Toronto focus on topics including search analytics, information architecture, Canada specific search issues as well as social media developments and applications.

The opening keynote at SES Toronto will be from Tara Hunt, Author of “The Whuffie Factor” and Co-founder & Chief Marketing Officer of Citizen Agency. The day two keynote will be from Emanuel Rosen, author of “ The Anatomy of Buzz Revisited”.

A platinum pass to SES Toronto is $1295CAD and an expo only pass is free if you register in advance. They have quite an impressive list of speakers lined up and you can see the full list here, along with the agenda’s for day one and day two of the conference. Want a preview of what of SES is all about? Check out their free on demand webcasts today.

The first annual Affiliate Convention is taking place in Denver June 17th – 20th 2009 at the Colorado Convention Center, the same week as the eBay Developer’s Conference. If you can’t make it to the eBay Developer’s Conference and you live in the Denver area, Affiliate Convention is something you should consider attending. Kris Jones from PepperJam is kicking off the event with his keynote address on the future of affiliate marketing. Other notable speakers include Linda Woods of PartnerCentric, Heather Paulson of PMG, Peter Bordes of Media Trust and Gillian Muessig of SEOmoz. Check out the Affiliate Convention promotional video and the agenda for the full details or head over to the Aff Spot forums for the latest discussion.

This new affiliate marketing event is being promoted as “free to affiliates”, while merchants, agencies and others will be charged the normal conference rate of $700. After June 12th, the full conference pass goes up to $850. Affiliate Convention is being put on by Daron Babin of Webmaster Radio, Aunesty Jannsen of AffSpot and Marc Lesnick of Ticonderoga Ventures

eBay Partner Network in Website Magazine

Tuesday, May 12th, 2009

Hello Partners,

Lately we’ve been on the road quite a bit, from ad:tech San Francisco to Amsterdam’s a4uexpo, working to spread the word about the positive changes in the eBay Partner Network. Along the way we had the good fortune of meeting Pete Presitpino, editor-in-chief of Website Magazine, who sat on a panel at ADSPACE with ePN’s Will Martin-Gill discussing alternatives to contextual ad programs. Pete last week posted a good article on the ePN. He did a nice job of covering our tools, providing details and insights on the links generator, the creatives generator and our widgets. We have provided these tools to help ePN publishers move away from basic banner ads toward more integrated content-based advertising, which adds value to the user experience and results in higher conversion rates. Many thanks to Pete and Website Magazine for highlighting the opportunities for our publishers!

The eBay Partner Network Team

New Link Generator Tool: Additional Information

Monday, May 11th, 2009

Hello Partners,

We have received many questions in regards to our new Link Generator Tool.  Please read on to find more information that we have compiled by answering some of the most frequently asked questions thus far.  In addition to this post, we have updated the help content to include a more detailed explanation about the tool.

The Link Generator tool has always had a number of parameters, in addition to the link text, that allow our tracking system to credit clicks to the appropriate account. These parameters are automatically inserted when you generate a new Link Generator link through the interface. Until now we have updated the rover.ebay.com/… part of the link with a number that lets MediaPlex (the third party tracking system we still use) know that the click is coming to eBay. It also includes your publisher ID, a campaign ID, a toolID, and a few additional parameters. You then had to copy all these over onto your website to get appropriate credit for a sale.

As we advanced in our April 22nd post we recently updated our Link Generator tool with a few new features. We also included an impression pixel by default, as a number of publishers had asked for this so they can better calculate click-through rates on links, etc. In addition, we added a few parameters to the links to prepare for landing page optimization features we’re working on for a future roll out.

As a result, our links have become a bit longer, but still work fundamentally the same way. For most people this shouldn’t matter, as when the link is generated, you can just copy and paste the link into your site and it should work properly. In fact, you should try to use Link Generator to generate as many links as you can, as this will reduce the number of errors in your links.

We know that some of our publishers with many different page templates sometimes try to replicate the link we generate across many pages through a script. If you find that you must create your own links, this is more advanced and you will have to make sure you do it without breaking the links. We thought it might be helpful to break down line by line and show you what’s included in the link format.

As you know, there are various ways you can customize a Link Generator link. One way is to specify an itemID and have the link point to a specific listing. Using this example, if you go into Link Generator, specify Item ID #130300099902, toggle geo-target to no with the US as the program, and specify link text “Navigation System”, you get the following link:

href=”http://rover.ebay.com/rover/1/711-53200-19255-0/1?icep_ff3=2&pub=5574628273&toolid=10001&campid=5335807210&customid=&icep_
item=130300099902&ipn=psmain&icep_vectorid=229466&kwid=902099&mtid=824&kw=lg”>Navigation System

Let’s break this down:

href=”http://rover.ebay.com/rover/1/711-53200-19255-0/1 (Base URL, same as before, the number is an ID where the “711-53200” is a RotationID from MediaPlex that changes for each program and helps assign the click to the right program – see below for more details)

?icep_ff3=2 (Link type – tells us whether this is a home page link, item id link, etc, and whether advertiser is eBay or Half)

&pub=5574628273 (Your publisher ID)

&toolid=10001 (The descriptor that tells us which tool this came from, 10001 is Link Generator)

&campid=5335807210 (The ID of the campaign you specify, each campaign has its own ID)

&customid= (The related customID, if you specify one, this is not required)

&icep_item=130300099902 (Specifies the item_id)

&ipn=psmain (Parameter for future landing page optimization, do not edit, always same)

&icep_vectorid=229466 (Parameter for future landing page optimization, different by country/program)

&kwid=902099 (Parameter for future landing page optimization, do not edit, always same)

&mtid=824 (Parameter for future landing page optimization, do not edit, always same)

&kw=lg (Parameter for future landing page optimization, do not edit, always same)

“>Navigation System (Link text)

http://rover.ebay.com/roverimp/1/711-53200-192550/1?ff3=2&pub=5574628273&toolid=10001&campid=5335807210&customid=&item=130300099902&mpt=[CACHEBUSTER]” (This is the impression pixel)

Please note that there are multiple types of Link Generator links (Home page, search results, item ID, store, custom URL, and ISBN/UPC/MPN for Half.com). You can also toggle geo-targeting on or off which will change the link structure a bit. While we can’t explain every link in detail here, you will find a lot of the parameters above common across most links. We recommend generating the base link from the Link Generator to see how the structure slightly changes for other links. Hopefully the breakdown above is helpful.

In case it’s also helpful, here is the mapping of RotationIDs and VectorIDs by program:

Site Rotation ID Vector ID
AT 5221-53469-19255-0 icep_vectorid=229473
AU 705-53470-19255-0 icep_vectorid=229515
BE 1553-53471-19255-0 icep_vectorid=229522
CA 706-53473-19255-0 icep_vectorid=229529
CH 5222-53480-19255-0 icep_vectorid=229536
DE 707-53477-19255-0 icep_vectorid=229487
ES 1185-53479-19255-0 icep_vectorid=229501
FR 709-53476-19255-0 icep_vectorid=229480
IE 5282-53468-19255-0 icep_vectorid=229543
IN 4686-53472-19255-0 icep_vectorid=229550
IT 724-53478-19255-0 icep_vectorid=229494
NL 1346-53482-19255-0 icep_vectorid=229557
UK 710-53481-19255-0 icep_vectorid=229508
US 711-53200-19255-0 icep_vectorid=229466

You can find more help in the user manual in eBay Partner Network (When logged in, go to the help tab, click on user manual, look for Tools->Link Generator->What if I want to create my own links without using Link Generator).

Thank you for your continued partnership.

The eBay Partner Network Team

May Internet Marketing Conferences

Monday, May 11th, 2009

Many of you have asked us about resources and conferences to help you build out and promote the websites you use to drive traffic to eBay. There are actually a number of conferences coming up this month and we wanted provide a quick overview of what’s on tap for the month of May.

Streaming Media East is one of the best opportunities around for everyone from seasoned broadcast professionals to viral video entrepreneurs to learn from each other and showcase the latest technologies and trends in streaming media. Now in its 12th year, the event is being held at the New York Hilton on May 12th & 13th. The exhibit hall passes are free, while a platinum pass is $1295, with some mid range options available as well. The Content Delivery Summit is taking place on May 11th as a special satellite event, as well as other pre conference workshops. From the big guys to the up and comers, this year’s event will feature almost 100 speakers, take a look at the full list here

The Internet Marketing Conference San Francisco is taking place Tuesday May 12th at the UCSF Mission Bay conference center. This one day event is $299 and includes a variety of panels and sessions centered around topics like social and behavioral advertising. They have quite a line up of speakers from companies like Yahoo, LinkedIn & Classmates, take a look at the conference schedule here.

Over in Australia the Web Forward conference, part of CeBIT Australia, is taking place on May 13th and 14th at the Sydney Convention & Exhibition Center in Darling Harbour. Day one of Web Forward Sydney focuses on eMarketing & search along with web & mobile platforms and applications. The second day of the conference focuses on social networking and geo targeting trends and developments. For the full scoop, check out this link.

SMX London is taking place on the 18th and 19th of May at the New Connaught Rooms, Covent Garden and is hosted this year by Chris Sherman, the executive editor of Search Engine Land. SMX London is two days of search marketing discussion, education and networking with some of the brightest minds in search. For more details on speakers and sessions, take a look at the agendas for day one and day two of SMX London.

The eBay and Pay Pal developer conference is just over a month away and we wanted to remind everyone that pricing for this event will increase by $50 after May 31st, so it pays to register early. Learn API integration tips and tricks first hand from the pros and eBay’s in house development teams. The DevCon schedule has been updated recently, take a look at the full agenda and list of speakers here. We’ll have more updates on this event in the coming weeks. We look forward to seeing everyone in San Jose from June 16th – 18th.

Mothers Day & the eBay Gift Finder

Tuesday, May 5th, 2009

ebay gift finder for mothers dayIt can be hard finding a gift for a Mom that has just about everything, that’s one of the many reasons eBay created its gift finder, one of the most intuitive gift finders out there. With Mother’s Day less than a week away, we wanted to remind everyone about the great opportunities available with the eBay Gift Finder. This tool has been fine tuned even further to bring eBay users the best gift finding experience around. The eBay gift finder is a great resource for finding gifts for anyone, no matter what their age, gender or tastes. While specific graphics and creative are not directly available for this page, it’s very easy to build links using the link generator with the custom url function. And if you’re based in Europe, no need to panic – Mother’s Day was a couple of months ago!

Updated: Changes to Accepted Business Models

Sunday, May 3rd, 2009

Updated in response to some of the comments that have been posted, please see the last few paragraphs for further clarification.

As part of our effort to focus our resources on the publishers who drive high quality traffic to eBay, we have decided to wind down three types of business models that were previously allowed in eBay Partner Network: tier-2 paid search, ad networks, and sub-affiliates.  This change will affect all countries and programs on eBay Partner Network.  To be clear, it is still allowed for publishers to source traffic to their own websites via these methods, we are just not allowing direct promotion of eBay through these models. 

The reason for making this change is simply that the quality of buyer traffic these business models have sent to eBay historically has not matched the high standards set by the rest of our affiliates.  In general, these business models directly source and redirect traffic from many different sites which the publishers themselves do not control.  This usually results in affiliate marketing that is less targeted and has a sub-par user experience when compared to models in which the publishers directly control their sites or services along with how they source traffic to them.  To provide more clarity, here are further descriptions of these business models:

Tier 2 paid search:  Using any paid search / text ad networks that place eBay ads (ads that go directly to an eBay domain) on websites not directly under the publishers’ control.  As a reminder, Tier 1 paid search, defined in our Terms and Conditions as putting paid search links directly to eBay from Google, Yahoo!, MSN, or their related networks, is already not allowed in most of our large programs today.  This change extends this restriction to all paid search / text ad networks in all eBay Partner Network programs. 

(more…)

Updated – comments can now be posted on the blog!

Sunday, May 3rd, 2009

Hi all,

We want to make it easier for you to get your views and thoughts across to us, so if you hadn’t already noticed, you can now post comments on the eBay Partner Network Blog.  We will be moderating comments before they are posted to filter out spam and anything that is offensive or unconstructive, but all other comments, whether positive or critical will be posted.  We look forward to hearing from you and it’s good to see that we’ve had quite a few posts already – keep them coming!

The eBay Partner Network Team

Update

Thanks to all those who have already posted comments - it’s great to get such immediate feedback from you.   However, one thing we have noticed is that some of the comments we are receiving are not relevant to the articles, so if you do have any general questions, the best thing to do is either go to our discussion boards or email our Customer Support team at ePN-cs-english@ebay.com.  We remain committed to posting all relevant, constructive comments, whether postive or not.

And finally, we fully agree with you all that the font size is far too small and we are working on getting this fixed, so that you don’t all need to go out and buy new glasses!

Roll-out update and ACRU Quality Report in US

Saturday, May 2nd, 2009

We wanted to give you a quick update on the roll-out of the new platform and call your attention to a small change in the date the ACRU quality scores get updated for the US program.

Per a message you will receive in the interface when you log in today, one of the additional enhancements we are introducing into this release is to accelerate the timing of the calculation of the ACRU quality scores for the previous month from the 7th to the 1st of the month. You might therefore have seen your ACRU earnings updated today (May 1st) to reflect your account’s April performance. Note that the campaign quality report (which is more detailed and takes more time to calculate) will continue to be published on the 9th of the month. Also note that the methodology for calculating the scores has not changed, we have only moved up by a few days when this data is shown to publishers.

Category reports should now be available again for all publishers. We have identified an issue with the online reports date/time not being correct. We are working on a fix and should have this completed by tonight.

Finallly, as we stated in our e-mail yesterday, data will upload later in the day than usual for the next few days as we complete roll-out of the new system.

We will continue to keep you updated during this process.  Thank you for your patience.