As you’re probably aware Google has been busy over the last few months making major updates to the way their search engine indexes and ranks websites. For some, these algorithmic updates, known as “Panda,” have improved their search rankings. For others, it has tanked their business overnight. We thought it would be helpful to shed some light on what these … Read more…
I came across an article last week that drove home something I think most of us already know – consumers are more likely to trust social contacts, like friends and family, than retailers when it comes to deciding what to buy.
The article, published on Internet Retailing, laid out some pretty compelling statistics about how we, as consumers, make our … Read more…
In our last HOW TO post we talked about how to source great content for your website. Today, I want to take it a step further and talk about the power of adding video to your marketing toolkit. Because video can be a massive undertaking, I’m going to divide this post into two parts. In this first section we’ll talk … Read more…
Later this week the eBay Partner Network Team will be gathering in San Francisco with a handful/group of our publishers for what we’ve termed Affiliates Day. Affiliates Day is something we’ve done for many years now, the purpose of which is to work in-depth with a variety of affiliates across multiple categories, business models, and lengths of tenure to collaborate … Read more…
eBay Partner Network’s own JJ McCarthy will be speaking at the Internet Retailer Conference in San Diego, CA on June 15th at 11:15 AM. In addition to speaking about some of the challenges and rewards of managing one of the largest affiliate programs in online retail, he’ll also be addressing some of the issues confronting retailers of all sizes who … Read more…
This week on Chatting with ePN, Tye DeGrange talks to Famous Rhodes, Director of eBay Motors, about some of ongoing enhancements and improvements being made to the Motors program.
First up, Famous talks about Fitment:
“What we now give publishers the ability to do is refine the inventory we have on eBay, the 18 million parts on our … Read more…
While we’re still in the initial phases of our rollout, we’ve made great strides in building the necessary tools to assist our publishers in promoting gold and silver bullion on eBay. For starters, we’ve created a new dedicated landing page for enthusiasts and collectors. This will help buyers and sellers find the information they need in less time. Additionally, we … Read more…
One of the most important tools a business can have in its marketing arsenal is a great blog. Your corporate homepage is important in establishing your credentials and legitimacy, but your blog is what gives your business its identity and personality.
When I speak to business owners about starting a blog, I usually hear three reasons why they believe it’s … Read more…
Last week the eBay Partner Network Team attended the inaugural BlogWorld New York Conference. Like many of you, we were curious to see how this first event would compare to the previous iterations in Las Vegas. Would there still be a community feel or would the city swallow any sense of conference cohesion? In what ways has the online marketing … Read more…
Help Us Stay Positive and On-Topic
One of my favorite things about the blog here at eBay Partner Network is the enthusiastic and passionate comments that you all submit. Sure, the majority of them keep me on my toes, but many of them also add depth and insight to the stories we publish here each week.
My goal here is to make sure the content on … Read more…
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