Big Game, Big Opportunities

The big game to determine who will be crowned the 2012-2013 NFL season champion is quickly approaching, with four teams still in the hunt for the ultimate goal of making it to New Orleans.

Whether football fans are lucky enough to score tickets to the game or plan to watch it from the comfort of their home or a local pub, the Super Bowl is an all-American event best celebrated with plenty of food and drinks and a full cheering section.

Last year, demand for items tagged “Super Bowl” surged as soon as the two contending teams were determined two weeks prior to the game, with sales volume increasing by almost tenfold. Sold items peaked one week prior to the game, and tapered off a few days after the champ was determined. This means that you have a relatively short but great window of opportunity to promote football-related items while your visitors have the game on the brain.

Pick a Winner

Everyone has a favorite team, and searches for contending teams spike during this time of the year. This past weekend eight teams slugged it out for the chance to move on to the Conference Championships with only the Patriots, Ravens, 49ers and Falcons left standing. As the hype intensifies, you can bet that demand for their memorabilia will also rise on eBay.

Game Day Essentials

When hosting friends and family to watch the game, the right gear can help to create a stadium-worthy experience. Sports-minded hosts can look to eBay to find a wide range of unique essentials for indoor or outdoor tailgate parties. Guests will need to make sure they’re displaying their loyalty on their heads or chests before grabbing a snack and a beverage and taking a seat in front of the television.

We’ve also created a landing page and uploaded creative to the portal to help guide your visitors as they make their game day picks. They may be looking for ways to support their team in preparation for the big day, so put on your fan cap to score extra revenue by driving fans to eBay!

Questions about this promotion? Leave a comment below and we’ll get back to you.

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