ePN TV: Jordan Koene Explains the Importance of Content and Link Auditing

A couple of weeks ago our SEO resource, Jordan Koene, appeared on ePN TV to educate Publishers on what Google’s Penguin update means to them. This week, Saquib Pasha, our Marketplace Liaison, has asked Jordan to dig a little deeper on what you can do to properly audit the content and links on your websites.

Do you have more ... Read more

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ePN TV: Jordan Koene Talks to Publishers About Google’s Penguin Update

Over the last few weeks, one of the biggest trends we’ve been seeing on Twitter, the blog and in the forums is the impact that Google’s Penguin Update has had on Publishers’ websites. This week Saquib Pasha sat down with eBay’s SEO Samurai, Jordan Koene, on ePN TV to dig deeper.

How has Penguin affected your site? Did Jordan’s suggestions ... Read more

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ePN TV: Jordan Koene Shares Some Do’s and Don’ts for SEO

This week we’re joined once again by our friend, Jordan Koene. Jordan’s part of eBay’s SEO team and we find it helpful to bring him in from time to time to discuss some of the more pressing SEO issues of the day. This week Jordan’s a multi-part question from ePN Publisher harmjamh:

“I would like to have some SEO-related ... Read more

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ePN TV: Jordan Koene on the Importance of External Linking

This week on ePN TV, eBay’s SEO Samurai, Jordan Koene, continues our SEO series talking about the importance of external linking strategies. In particular Jordan focuses on three areas: authority linking, content development and foundational linking.

“External links come from other sites – other media sites, forums, blogs – and ultimately these are the links that really drive our rankings ... Read more

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ePN TV: Jordan Koene Talks Best Practices and Schemas

Every month we pour through the blog metrics to see what types of content resonates with our readers. SEO consistently ranks up there as some of your favorite content – and that makes a lot of sense. After all, proper SEO can make all the difference in the world in helping your business vault to the next level.

One of ... Read more

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Chatting with eBay Partner Network: Jordan Koene’s Tips for Better SEO

Last week SEO Expert, Jordan Koene, talked to Ivka Adam about what eBay is doing on the SEO-front to make sure we’re staying competitive across the spectrum of search engines. This week Jordan is shifting his focus from eBay to a typical publisher site and providing tips for better SEO.

Create an amazing experience

“Really focus on your audience and ... Read more

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Chatting with eBay Partner Network: Jordan Koene Drives Home the Importance of SEO

If you have a website or a blog you probably know that proper SEO is one of the single biggest things you can do to drive more traffic to your online business. In this week’s video segment, Ivka Adam is chatting with SEO Guru, Jordan Koene, about eBay’s approach to working with search engines and why it’s such a driving ... Read more

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Five Tips to Improve Your Website


The key to building a successful and sustainable affiliate program is to build and continuously improve your website as a destination that is useful to your visitors. Think of your website as your front door and your welcoming party. What should you think about when making improvements to provide the best possible first impression and overall user experience? We’ve collected ... Read more

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8 Link Building Tips From SEOmoz

Building inbound links is an important part of increasing your search rank within Google. Sure, the Panda and Penguin updates have muddied the waters a little bit, but most agree that quality inbound links will still benefit your ranking. SEOmoz does these great videos called “Whiteboard Fridays” where they share tips about best practices for Search Engine Optimization. This week ... Read more

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