eBay PartnerNetwork Blog

What is the Performance Marketing Association?

Affiliate marketing is a key channel for the vast majority of online advertisers, both retailers and lead buyers. The Performance Marketing Association, now entering its second year as a registered non-profit, is the only major industry association positioned to represent the myriad players in the performance marketing space, including publishers, agencies, advertisers, networks, and vendors.

As a phrase “performance … Read more…

Posted in Guest Bloggers, Industry Events, Education & Developments | 1 Comment

Publisher Spotlight: Erik Kalviainen of ProductWiki

ProductWiki ImageErik Kalviainen is a co-founder of ProductWiki.com, a site that has steadily grown in popularity to become a top-rated content and research site for products. ProductWiki is seen as an ideal publisher for eBay as it promotes original and engaging content that helps buyers with their purchasing decisions. ProductWiki defines itself as a free and unbiased resource for high quality … Read more…

Posted in Guest Bloggers, Tools, Tips, Tricks & Best Practices | 4 Comments

R.O.EYE Develop International eBay Category Tree Resource

Here at R.O.EYE we have been listening to publisher feedback and requests for additional assistance and resources. One of the most popular requests has been a downloadable resource for international eBay category IDs and I’ll explain why…

One of the best ways to optimize your custom banner or API integration is to apply category ID filters. This helps to ensure … Read more…

Posted in Announcements, Guest Bloggers, Tools, Tips, Tricks & Best Practices | 1 Comment

4 Ways To Add Value For Your Readers; They'll Return The Favor

Our partner, SHEfinds.com has shared insightful information with us on how to better engage your target market. Whether your site is focused on clothing, shoes and accessories, or any other category, you are sure to pick up tips in this post that will help you to connect with your visitors through your site, blog and social media outlets.

1. Answer Read more…

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Simple API Searching Example

It’s been almost a year since we gave you some introductory tips on getting started with the eBay API, so we thought it would be a good idea to encourage those of you who haven’t yet taken the plunge by publishing a simple step by step guide. In this post, we’ll show you how to create a simple search page, … Read more…

Posted in Guest Bloggers, Tools, Tips, Tricks & Best Practices | 4 Comments

Guest Blog Post: The Opportunity in Buying Websites

Matt M. of SitePoint.comMost affiliate marketers are already familiar with Facebook Ads, AdWords, Pay-Per-View Networks like TrafficVance and maybe even Twitter advertising with ad.ly. So what other options do you have for cost effectively acquiring traffic that you can monetize?

I believe there’s an opportunity in buying good websites which are often sold for a fraction of what they are worth in the … Read more…

Posted in Guest Bloggers, Tools, Tips, Tricks & Best Practices | 5 Comments

PR strategies to steal now! Drive traffic to your site with these five tips.

Public relations is an essential component of any small business growth strategy. A well-planned PR campaign can raise awareness of your company and get other people talking about you – evangelizing your products or services for you. It can, however, be costly.

If you don’t have the time or resources for a full-scale PR campaign, there are some things you … Read more…

Posted in Guest Bloggers, Tools, Tips, Tricks & Best Practices | 10 Comments

Publisher Spotlight: Ryan Porter of CarDomain.com

Ryan Porter_CarDomainRyan Porter may spend most of his life chasing the perfect sports car but he also spends his fair share of time tuning and optimizing affiliate marketing and advertising campaigns for one of the largest automotive enthusiast communities on the web along with experimenting on smaller niche targeted sites.

Ryan’s tenure in affiliate marketing is only in its beginning years … Read more…

Posted in Guest Bloggers, Tools, Tips, Tricks & Best Practices | 1 Comment

eBay SEO: an Interview with Dennis Goedegebuure

Hi All,

Dennis G.We thought we’d share with you excerpts of a great interview that the head of eBay’s SEO team, Dennis Goedegebuure, has recently done with SEOBook about in-house SEO best practices, a lot of which is also relevant to smaller sites.  You can read the full article here.

Some of our European based affiliates will have met Dennis, … Read more…

Posted in Guest Bloggers, Tools, Tips, Tricks & Best Practices | 3 Comments

Guest Blog Post – Matt Bailey talks about the UK's Affiliate Marketing Council

Matt Bailey is the Head of Performance Marketing at the UK based online media agency, i-level, and Chair of the UK IAB’s Affiliate Marketing Council.

Matt Bailey

I’m very glad that eBay have recently joined the IAB’s Affiliate Marketing Council and have been asked to write a short post explaining a bit about what we do and why it is … Read more…

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