Category Archives: Industry News

untitled-design-5

Researchers now claim that (thanks to technology) our attention span is about 8 seconds long – apparently shorter than that of a goldfish. This puts bloggers in a particularly tough spot with no time to spare and no fluff content to be tolerated. What does this mean? Simply put, you need more snackable content. You know, those small, bite-size nuggets ... Read more

Hyper Local Marketing

Monetizing your small, up-and-coming blog is a time-consuming and challenging process. Riddled with choices along the way, the path to monetization may seem anything but straightforward. But in 2016, many businesses and aspiring entrepreneurs are discovering hyper-local marketing tactics as a means to garnering local support and carving out a niche.

While hyper-local marketing is not truly a novel practice, ... Read more

Optimizing Social Media word cloud

The world of social analytics and metrics gets a little bigger each day. You probably already know that analytics are integral to the way we structure content marketing strategies. Analytics can also help us get to know our audience. Social media traffic provides a valuable opportunity to observe engagement through the advanced analysis tools modern technology offers. So how do ... Read more

ASE Blog

As always, we had a great several days in NYC attending Affiliate Summit East. We met with many of our current partners, and attended sessions to deliver knowledge back to those of you who weren’t able to make the trip this year.

One of the most inspiring sessions we attended was titled, “Inside the Minds of Six Figure Bloggers: ... Read more

BlogHer

Everyone wants to find that magic formula for driving more people to their blog or website. Unfortunately, it’s not that simple. Increasing visits to your blog takes a bit of hard work. The good news is we have tapped into some of the most successful bloggers around to bring you information to help you succeed in your online business.... Read more

Content_eBay

Affiliate marketers wear many hats, and it’s likely that the ‘content marketer’ hat has made its way into your rotation a time or two. How do you know when it’s the right time to rock it, and when you should pass it over to someone else?

As technology evolves, content marketers face a variety of choices that weren’t available in ... Read more

Content

Welcome to our regular collection of the latest affiliate tips and trends! Read on to learn what’s happening with fellow EPN publishers, Insiders and industry friends.

PMA: Announcing Our Executive Director

The Performance Marketing Association has announced that after years of being fueled by volunteers on its working Board of Directors, it has hired an Executive Director to oversee strategy ... Read more

EPN_Signal_to_Noise

Earlier this year, EPN global director John Toskey spoke as one of the keynotes at the Affiliate Management Days conference, and we were lucky to hear from many other charismatic and insightful speakers. One of those speakers was SEO master Rand Fishkin.

Within just 5 minutes on stage at his keynote, “Being the Signal Amidst the Noise,” Rand got ... Read more

Content

It’s time for another roundup of industry tips and trends! Read on to see what’s new and on the radar for your fellow affiliates.

Ebates: The Best Things to Buy in May

There’s still time to take advantage of spring-cleaning buying trends. EPN partner Ebates covers the top things consumers are shopping for to freshen up their homes and get ... Read more

SEO580

It’s safe to say that every affiliate wants their website to rank on page one of search engines. Unfortunately, (just like in affiliate marketing) there’s no “get rich quick” way to go about getting there. Even if paid search marketing seems like the easy answer, according to SEOMoz, ads at the top of Google receive about 18-20% of search ... Read more