Category Archives: Industry News

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Read on to learn about the latest news from other EPN publishers, Insiders and industry friends.

Skimlinks: Black Friday: The Holiday that Stole Christmas?

Our friends at Skimlinks put together a holiday guide to help publishers think about their editorial strategy in advance of the upcoming holiday season. Get insights into customer purchasing habits and read case studies by downloading ... Read more

untitled-design-10

We’re excited to announce that eBay recently launched an all-new destination for a curated selection of furniture, contemporary design, fine arts and antiques. Whether your visitors are working on minor home touch-ups or a full-blown extreme makeover, eBay Collective includes world-class inventory for an elevated shopping experience.

Direct your site’s users to shop the collection, which includes seating, tables... Read more

untitled-design-5

Researchers now claim that (thanks to technology) our attention span is about 8 seconds long – apparently shorter than that of a goldfish. This puts bloggers in a particularly tough spot with no time to spare and no fluff content to be tolerated. What does this mean? Simply put, you need more snackable content. You know, those small, bite-size nuggets ... Read more

Hyper Local Marketing

Monetizing your small, up-and-coming blog is a time-consuming and challenging process. Riddled with choices along the way, the path to monetization may seem anything but straightforward. But in 2016, many businesses and aspiring entrepreneurs are discovering hyper-local marketing tactics as a means to garnering local support and carving out a niche.

While hyper-local marketing is not truly a novel practice, ... Read more

Optimizing Social Media word cloud

The world of social analytics and metrics gets a little bigger each day. You probably already know that analytics are integral to the way we structure content marketing strategies. Analytics can also help us get to know our audience. Social media traffic provides a valuable opportunity to observe engagement through the advanced analysis tools modern technology offers. So how do ... Read more

ASE Blog

As always, we had a great several days in NYC attending Affiliate Summit East. We met with many of our current partners, and attended sessions to deliver knowledge back to those of you who weren’t able to make the trip this year.

One of the most inspiring sessions we attended was titled, “Inside the Minds of Six Figure Bloggers: ... Read more

BlogHer

Everyone wants to find that magic formula for driving more people to their blog or website. Unfortunately, it’s not that simple. Increasing visits to your blog takes a bit of hard work. The good news is we have tapped into some of the most successful bloggers around to bring you information to help you succeed in your online business.... Read more

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Affiliate marketers wear many hats, and it’s likely that the ‘content marketer’ hat has made its way into your rotation a time or two. How do you know when it’s the right time to rock it, and when you should pass it over to someone else?

As technology evolves, content marketers face a variety of choices that weren’t available in ... Read more

Content

Welcome to our regular collection of the latest affiliate tips and trends! Read on to learn what’s happening with fellow EPN publishers, Insiders and industry friends.

PMA: Announcing Our Executive Director

The Performance Marketing Association has announced that after years of being fueled by volunteers on its working Board of Directors, it has hired an Executive Director to oversee strategy ... Read more

EPN_Signal_to_Noise

Earlier this year, EPN global director John Toskey spoke as one of the keynotes at the Affiliate Management Days conference, and we were lucky to hear from many other charismatic and insightful speakers. One of those speakers was SEO master Rand Fishkin.

Within just 5 minutes on stage at his keynote, “Being the Signal Amidst the Noise,” Rand got ... Read more