eBay PartnerNetwork Blog

Event Driven SEO Tactics

February 3rd, 2012 | Scott Parent

As web site owners we’re always looking for ways to get a competitive edge in search rankings. How we rank for relevant keywords can be a crucial driver of success. In that spirit, I saw an article on Deadspin about the Huffington Post and the Super Bowl. In short, the HuffPo created a post in the days leading up to … Read more…

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ePN TV Answers Your Questions

January 26th, 2012 | Scott Parent

In a couple of weeks we’ll begin shooting the next season of ePN TV at eBay headquarters in San Jose. While we’re still finalizing our long list of topics and scheduling our interviewees, one certainty is that we want to hear from our publishers!

For the next couple of weeks we want to gather your questions from the web and … Read more…

Posted in Announcements, eBay Partner Network TV, Industry Events, Education & Developments, Tools, Tips, Tricks & Best Practices | 1 Comment

Google Could Penalize for Too Many Ads Above the Fold

January 25th, 2012 | Scott Parent

For many of us natural search is how we attract many of our web site visitors. We depend on Google to help steer new consumers to our pages based on their interests and search queries. As we’ve seen in the past Google’s algorithmic changes can affect traffic instantly – and not always for the better.

Last week Google announced a … Read more…

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Posted in Industry Events, Education & Developments, Tools, Tips, Tricks & Best Practices | 7 Comments

ePN TV: Advice on Getting Started with eBay Partner Network

January 19th, 2012 | Scott Parent

One of my favorite things about attending industry events and conferences is the chance to meet with publishers and talk about their experiences with eBay Partner Network. Often I meet people that have recently applied to the program or are interested in doing so. And although we try to make the process as straightforward as possible, we understand that sometimes … Read more…

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HOT ITEM: Air Jordan 11 Retro “Concord” on eBay

January 6th, 2012 | Scott Parent

Since the release of the AIR JORDAN 11 RETRO “CONCORD” on December 23rd, there has been quite a frenzy over these retro kicks. Now that NBA basketball is back in full swing, we thought it relevant to highlight this great opportunity to ride the wave of this highly anticipated release. And since Jordan 11’s only come around once a year, … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 3 Comments

Cyber Monday Mobile Shopping Data

November 30th, 2011 | Scott Parent

Now that the holiday shopping frenzy is at full-throttle, we thought it might be helpful to provide some data on what some of the hottest trends and sale items on eBay were for Cyber Monday. Our friend Richard Brewer-Hay over at eBay Ink shared some of the highlights in a post yesterday. Some things that stuck out to me … Read more…

Posted in Industry Events, Education & Developments, Tools, Tips, Tricks & Best Practices | 2 Comments

Chatting with eBay Partner Network: Richard Brewer-Hay Shares His Tips for Social Media Success

October 14th, 2011 | Scott Parent

Getting great social media advice can be tricky – everyone seems to have an opinion on the do’s and don’ts of properly navigating the choppy waters of services like Twitter and Facebook. How do you know what advice to believe? Well, this week we’re getting social media tips from eBay’s Chief Blogger and Senior Social Media Manager, Richard Brewer-Hay. And … Read more…

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Chatting with eBay Partner Network: Jordan Koene’s Tips for Better SEO

October 4th, 2011 | Scott Parent

Last week SEO Expert, Jordan Koene, talked to Ivka Adam about what eBay is doing on the SEO-front to make sure we’re staying competitive across the spectrum of search engines. This week Jordan is shifting his focus from eBay to a typical publisher site and providing tips for better SEO.

Create an amazing experience

“Really focus on your audience and … Read more…

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Guest Post: Stretching the Reach of eBay Motors

September 29th, 2011 | Guest Author

You don’t necessarily have to sell cars, vans or bikes to do well on the Motors, Parts & Accessories category of the eBay Partner Network. On the contrary, the Parts & Accessories area of the site could see you driving considerable traffic to eBay – and being rewarded as a result!

In what follows, we are going to look at … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 8 Comments

Guest Post: Get Inspired to Create Great Fashion Content

September 20th, 2011 | Guest Author

We all know ‘content is king’ – but where do we start? Especially when it comes to Fashion, content seems to be even more important than in many other verticals. Readers want to have as much information as possible. Who’s wearing what? What’s on trend? Where can I get this dress? I really want a bargain!

However, we all tend … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 4 Comments