eBay PartnerNetwork Blog

Guest Post: Get Inspired to Create Great Fashion Content

September 20th, 2011 | Guest Author

We all know ‘content is king’ – but where do we start? Especially when it comes to Fashion, content seems to be even more important than in many other verticals. Readers want to have as much information as possible. Who’s wearing what? What’s on trend? Where can I get this dress? I really want a bargain!

However, we all tend … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 4 Comments

50 Percent of All Adults Use Social Networking

August 31st, 2011 | Scott Parent

Here at eBay we believe in the tremendous power of social networks – not only as tools to sell products, but also as a great way to connect people and build communities. Maybe you’ve read a couple of the posts I’ve written about the importance and implementation of social networking for your business? If not, you can find them HERE… Read more…

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Posted in Industry Events, Education & Developments, Tools, Tips, Tricks & Best Practices | 2 Comments

Getting Started with the Half.com Renting API

August 11th, 2011 | Scott Parent

Last week we announced rentals on Half.com. Since then several of you have requested API documentation through blog comments and forums posts.  In response, we have a few things that should help you get started.

First, start here: http://developer.ebay.com/DevZone/half-finding/CallRef/findHalfItems.html.  It will allow you to return specific items based on listing type (specify rental) allowing you to pull in … Read more…

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HOW TO: Using Video Effectively – Part II

August 9th, 2011 | Scott Parent

In our last video post titled: HOW TO: Using Video Effectively – Part I, we talked mainly about why you should consider adding web video to your content offerings and how you can use finished clips to promote your business. In this installment we’re going to talk about the nuts and bolts of actually creating your video content.

There … Read more…

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How Quirks Mode Can Affect Custom Banner Behavior

August 4th, 2011 | eBay Partner Network Team

We are hearing from our publishers that they are experiencing display issues with Custom Banner causing an unacceptable user experience on their site. We’ve included a few examples throughout this post.

These types of issues are often caused by “Quirks Mode.” Quirks Mode refers to a technique used by modern web browsers (Android 1+, Chrome 1+, IE 6+, iOS 1+, … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 4 Comments

Using the API Test Tool

August 2nd, 2011 | eBay Partner Network Team

The eBay API is an extensive system that allows you to call data directly from the eBay servers. This is in contrast to a feed which is a standalone file containing references to items on eBay. Contained in the eBay developer program website, there is an extensive API test tool to explore the results of API calls using any and … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 4 Comments

Quick and Easy SEO Tips

July 22nd, 2011 | eBay Partner Network Team

We talk a lot about SEO on this blog – for good reason. We believe it is one of the most important things you can do to increase traffic to your web property. Today, we’re going to share a few tips that you can implement fairly quickly.

RESEARCH KEYWORD PHRASES

Putting in the work on your website can have a … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 4 Comments

Getting Started with Google Plus

July 12th, 2011 | Scott Parent

A new social network sprouts up seemingly every day. It’s understood that we can’t chase every new gadget or app that’s covered on Techcrunch, but things get a little more blurred when giants like Google throw their pieces onto the social media game board – we’re sort of forced to stand up and take notice. That said, is it … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 11 Comments

What Does the Google “Panda” Update Mean to You?

June 30th, 2011 | Scott Parent

As you’re probably aware Google has been busy over the last few months making major updates to the way their search engine indexes and ranks websites. For some, these algorithmic updates, known as “Panda,” have improved their search rankings. For others, it has tanked their business overnight. We thought it would be helpful to shed some light on what these … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 23 Comments

New Study Finds Shopping is Almost Entirely Social

June 27th, 2011 | Scott Parent

I came across an article last week that drove home something I think most of us already know – consumers are more likely to trust social contacts, like friends and family, than retailers when it comes to deciding what to buy.

The article, published on Internet Retailing, laid out some pretty compelling statistics about how we, as consumers, make our … Read more…

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Posted in Tools, Tips, Tricks & Best Practices | 4 Comments