Category Archives: Tools: Links, Banners & Widgets


We’re excited to introduce a sneak peek of a “smart” new tool for EPN publishers. The Smart Links tool enables you to quickly turn multiple existing eBay links on a page into trackable links, eliminating the need to manually generate EPN links for each.

This tool is available now by following the instructions below and will be live in the ... Read more


The enhanced mobile visitor experience is now live globally! This new experience was developed to help you boost conversion rates for your mobile visitors.

Mobile visitors who click through to an item listing page and already have the eBay app installed are now automatically directed to view the listing in the app. Visitors who don’t have the app installed receive ... Read more


We’re pleased to announce the launch of a new tool to help partners find the best promotions, events and deals across eBay. The Promotions and Sales Portal makes it easy for you to view promotions for eBay-curated events in one place, and quickly share these deals with your visitors.

The Promotions and Sales Portal is a resource that will make ... Read more


It’s no surprise that smartphone use has been rapidly climbing over the past few years, with about a quarter of the global population now owning at least one mobile device (source). And mobile ecommerce is following the same trajectory, with 22 percent of web traffic and 18 percent of ecommerce sales now delivered through mobile devices (source... Read more


As part of the 2014 Spring Seller Update, eBay will release category, item specifics and catalog updates, with the goal of increasing item visibility, eliminating redundancies and improving the overall shopping experience on eBay.

Beginning the week of April 7, the following updates will be made within the categories listed below, most of which involve adding, combining and renaming meta-categories.

... Read more


As many of you know, from time to time eBay updates its categories in order improve the customer experience. This week several category changes went into effect. We’ve outlined all changes below, and you’ll see that most involve the addition of new meta-categories, as well as a few category name changes and one newly combined category.

If you’re using Category ... Read more

Little girl Questions

So your users are clicking on your eBay links – a vital step on the way to purchase – terrific! But what happens after the click? What is the optimal eBay landing page to direct your traffic to in order to close the deal?

There are many destinations on eBay, and while one destination may convert well for one partner’s ... Read more


One of our goals at eBay Partner Network is to better enable our publishers to drive quality traffic to eBay. Sometimes this involves the introduction of new products, features, or policies, but it also means that, from time to time, we need to deprecate products, features, or policies that are out of date. Looking ahead to 2014, we would like ... Read more


One of the most exciting policy changes that we’ve made in 2013 is the removal of domain validation. This requirement had been in place to ensure that a publisher owned the domain that hosted an ePN tracking link, ideally ensuring a higher quality network. But there are unintended consequences to this policy, which have kept our publishers from promoting ... Read more

A while back eBay introduced a new logo and a refreshed approach to our overall customer experience. We know that many of you have been waiting patiently to get your hands on the new creative assets with our new logo. We’ve started to roll those out across the network and I’m happy to announce that by January 15th, we ... Read more