Don’t Leave Money On The Table: Focus on Mobile

ebayMobile

It’s no surprise that smartphone use has been rapidly climbing over the past few years, with about a quarter of the global population now owning at least one mobile device (source). And mobile ecommerce is following the same trajectory, with 22 percent of web traffic and 18 percent of ecommerce sales now delivered through mobile devices (sourceRead more

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Posted in eBay Buzz, Industry News, Tools: API & Feeds, Tools: Links, Banners & Widgets, US News | 1 Comment

Spring Seller Update Includes Changes to eBay Categories

Category-Changes

As part of the 2014 Spring Seller Update, eBay will release category, item specifics and catalog updates, with the goal of increasing item visibility, eliminating redundancies and improving the overall shopping experience on eBay.

Beginning the week of April 7, the following updates will be made within the categories listed below, most of which involve adding, combining and renaming meta-categories.

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Posted in Tools: API & Feeds, Tools: Links, Banners & Widgets, US News | Leave a comment

eBay Category Updates and Additions

Category-Changes

As many of you know, from time to time eBay updates its categories in order improve the customer experience. This week several category changes went into effect. We’ve outlined all changes below, and you’ll see that most involve the addition of new meta-categories, as well as a few category name changes and one newly combined category.

If you’re using Category … Read more

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Posted in Tools: API & Feeds, Tools: Links, Banners & Widgets | 2 Comments

How to Choose the Right Landing Page for a User

Little girl Questions

So your users are clicking on your eBay links – a vital step on the way to purchase – terrific! But what happens after the click? What is the optimal eBay landing page to direct your traffic to in order to close the deal?

There are many destinations on eBay, and while one destination may convert well for one partner’s … Read more

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Posted in Tools: Links, Banners & Widgets | 8 Comments

Planned Deprecation of Four ePN Tools

PostIt

One of our goals at eBay Partner Network is to better enable our publishers to drive quality traffic to eBay. Sometimes this involves the introduction of new products, features, or policies, but it also means that, from time to time, we need to deprecate products, features, or policies that are out of date. Looking ahead to 2014, we would like … Read more

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Posted in Tools: Links, Banners & Widgets | 27 Comments

Making the Most of the Domain Validation Policy Change

Strategy_Ideas

One of the most exciting policy changes that we’ve made in 2013 is the removal of domain validation. This requirement had been in place to ensure that a publisher owned the domain that hosted an ePN tracking link, ideally ensuring a higher quality network. But there are unintended consequences to this policy, which have kept our publishers from promoting … Read more

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New Creative Assets Live by January 15th!

A while back eBay introduced a new logo and a refreshed approach to our overall customer experience. We know that many of you have been waiting patiently to get your hands on the new creative assets with our new logo. We’ve started to roll those out across the network and I’m happy to announce that by January 15th, we … Read more

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Posted in Tools: Links, Banners & Widgets, US News | 11 Comments

Custom Banner Gets an Update

Over the last few weeks, you’ve probably noticed lots of changes in the look and feel of eBay. As we continue to make updates to our logo and creative assets across the company, eBay Partner Network will start to introduce changes to our tools as well.

Today, we are excited to roll out three new layouts for our Custom Banner … Read more

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Posted in Tools: Links, Banners & Widgets | 20 Comments

Fall Category Changes – Starting September 10th

If you’ve been with eBay Partner Network for a period of time, you know that sometimes eBay updates categories as part of the seasonal Seller Releases. On Monday, September 10th the latest changes will go into effect. These changes will affect those publishers that put Category IDs in Custom Banner, RSS feeds, Link Generator or any widget that … Read more

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Posted in eBay Buzz, Tools: API & Feeds, Tools: Links, Banners & Widgets, UK News, US News | 1 Comment

Link Generator Tool Makes Anything on eBay Trackable

Did you know that Link Generator is probably the most versatile and user-friendly tool available out of all of ePN’s offerings? In addition to creating Text Links, it allows you to quickly pick up affiliate code to make anything trackable on your site (content, images, video), to any landing page on eBay.  We frequently get questions from ePN Partners on … Read more

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Posted in Tools: Links, Banners & Widgets | 7 Comments