By Shawn Collins
We’re pleased to welcome Shawn Collins, cofounder of the Affiliate Summit convention and tradeshow, as a guest blogger. Read on for his take on the importance of networking to help strengthen an affiliate business.
The Internet is an incredibly powerful place for commerce and relationships, but there are some offline experiences that cannot be effectively replicated, such … Read more
Social media has become an unavoidable and hugely important part of people’s everyday lives, with sites such as Facebook, Twitter, Pinterest and Instagram becoming woven into the very fabric of society.
Before we get into the nitty gritty of social optimization, we thought it might be good to put the size of this opportunity into context:
- Facebook has nearly 1
Mobile phones are everywhere, now a fully integrated part of most people’s lives. In fact, 4.2 billion people use mobile devices to access social media content. The mobile industry is constantly evolving and with smartphone penetration at an all-time high, now is definitely the time to think about how you can increase your mobile traffic in a significant way.
We’ve … Read more
We added two new values to the Transaction Download Report in June that allow partners to identify the type of eBay buyers they are attracting and also see the earnings for each transaction. These new values are called “User Frequency ID” and “Earnings”.
“User Frequency ID” (previously an unused field) gives insight into three types of eBay users:
- Users who
As you are aware, eBay Partner Network launched new pricing on October 1st. With this change came greater transparency in terms of payments and earnings. Since the launch, many of you have asked about the negative transactions in your reports.
Like any store online or offline, customers sometimes return goods. But as a marketplace, eBay has its own variables that … Read more
eBay Partner Network provides a wealth of information through our reporting interface. The Summary Reports allow you to view data in a number of different ways and even dynamically create graphs against two different axes. Reports can be viewed across various timeframes by campaign, tool or program, and even by traffic type (mobile vs. classic). Summary Reports include valuable data … Read more
All traffic is not created equal and the ePN platform offers different tracking parameters that allow partners to optimize traffic at a very granular level. In particular, two parameters can provide very meaningful insight and below are a few different examples of how publisher can utilize them:
Campaign ID is a required parameter but some partners underutilize it … Read more
As many of you know, eBay has a set of policies that govern the company forum. When these policies are violated, an eBay moderator may edit or delete the post at their discretion. Additionally, to date we’ve published everything that has been posted in the ePN blog comments. Going forward, we will approve content that provides constructive feedback, asks a … Read more
Since the launch of the new pricing model, we’ve been listening to your comments and feedback. We recognize that with any type of change, people are impacted on a very human level. We understand some of the concerns that have been raised and we want to respond to your questions.
Our team reads every thread in the forums and every … Read more
As previously announced, our new pricing will launch globally on October 1st. A number of qood questions have been posed and we have put together a set of FAQs that we hope will further clarify pricing for our partners.
Why are you changing the ePN pricing model?
All good pricing models evolve over time and … Read more