Q: Do I still have to register my mobile domain to be compensated for mobile traffic?
A: No. As of January 23, 2013 you are being compensated for all mobile traffic regardless of whether the domain is registered or not.
Q: When will Domain Validation be removed as a requirement?
A: On February 20, 2013 we are removing the requirement that publishers validate their domains, either during the application process or afterwards. Coupled with this, we are removing the requirement that publishers own their domains. This means that although you are still required to register a domain when you apply to ePN, you are not required to own that domain or undergo the previous validation process.
Q: Does this mean I don’t need to upload a .txt file to my website anymore?
A: Correct! From February 20, 2013 onward, you will be able to use third-party blog platforms to host your content and promote eBay without having to upload the .txt file to the root directory of your website.
Q: Can I now sign up with any website because I don’t have to own it?
A: No. As stated in our Network Agreement: “You represent and warrant that (i) you have all appropriate authority to operate, and to any and all content on, your website(s); (ii) you have all appropriate authority in any Promotional Method you may choose to use; (iii) any Promotional Content you create, your website(s), any trade names or trademarks used pursuant to Section J(4) above, and your Promotional Methods do not and will not infringe any third party’s or eBay’s intellectual property or proprietary rights; (iv) you shall remain solely responsible for any and all websites owned and/or operated by you and all of your Promotional Methods, (v) you are acting in your professional capacity and not as a consumer and (vi) you are over 18 years of age. ePN may or may not review all content on your website or used by you in your Promotional Methods”. For example, you cannot register Sony.com or Dell.com if you are not authorized to represent them.
Q: How does this impact publishers’ ability to post on social media sites?
A: This is great news for our social publishers! Now that you do not have to own the website you are using to promote eBay, you can promote via social networks and blog sites provided that you abide by their terms of service.
Q: What sites are allowed under this change?
A: ePN will not be listing sites that are included or excluded under this policy. We expect our partners to only post on sites where promotional activity is allowed and encouraged. In addition, we expect our partners to continue to adhere to the ePN Network Agreement in their social media posts in the same way they do on their own sites.
Q: Is there anything I should know before promoting via Social Media?
- If using Facebook, ePN encourages you to create a dedicated Facebook Page to promote eBay, instead of simply using your personal profile.
- Regardless, you agree to grant ePN full visibility and access to whatever pages you use to promote the network.
Q: Are there examples of DO’s and DON’Ts that publishers can consider as guidelines?
A: Yes, please see the list below.
- Post content and promotional links on your own dedicated social media pages in a way that drives quality traffic to eBay
- Ensure that placement of your ads does not violate any ePN policy e.g., pages that contain adult content, gambling or other prohibited themes or items
- Sponsored Stories/Listings are permitted
- Conduct ‘Comment Spam’ that does not add value or drive quality traffic to eBay
- Conduct any form of incentivized traffic – you are not permitted to provide an incentive or reward for clicks or traffic
Q: If I want to solely promote eBay through social media, do I still have to register my domain?
A: Yes, you will still have to register at least one domain when you sign up for ePN, regardless of how you are planning to drive traffic to eBay. If it is via social media, please note that you must register the full URL. So, if John Smith wants to use Facebook to promote baseball cards, he should register either his personal profile – www.facebook.com/johnsmith – or his Facebook Page – www.facebook.com/baseballcards.
Q: Is the use of URL shorteners permitted?
A: Yes, however you must use one of the following: t.co (Twitter), goo.gl (Google), or bit.ly. Please note that our Network Quality team may ask you to provide analytics data at any time to help monitor the traffic being driven via these URLs.
Q: This is great news, are there any other changes coming?
A: For 2013, we have made a commitment to make things as easy and efficient as possible for our publishers. Over the coming months we’ll continue to evaluate our existing policies and procedures and streamline them as much as possible to make it easier to participate in our program.
Q: Does this change affect any other ePN policy?
A: No. All other policies remain the same, and are not affected by the removal of the domain validation process or domain ownership requirement. If you have specific policy questions, please feel free to reach out to us at firstname.lastname@example.org.
Q: What if I have additional questions about what is allowed?