We do separate posts to our Twitter Account and our Facebook Fan page. You can add more content to Facebook, along with selecting the right image.

Twitter is a newflash – and Facebook is an elevator pitch. Your site then does the sale.

When posting my new pages to Twitter I noticed that my web page was flooded with bots clicking on my EPN links. These were not filtered out, and my EPC went immediately to zero!

For example, my wordpress stats showed 80 unique visitors for that day, but a whopping 4000 page views. Thats 50 page views per visitor! Which is not realistic for my small website. It was obvious that these were bots because the drastic amount of page views in such a little amount of time.

I corresponded my statistical data with the EPN stats and it did not add up.

For example:

I had 1 single impression pixel on my footer, which would log all users to my site, no matter which page they arrive on. eBay showed the small amount of TRUE visitors that wordpress was showing. However, the click count was just as outrageous as my page view count. Which again, was completely outrageous.

I did the study for about 3 weeks, and had my campaigns separated just incase I didn’t make any money. Well I’m glad I did that because obviously I wasn’t making any money because any visitors that might have earned me money, were diluted with bot visitors clicking throughout my page.

So what are these bots doing?

Most likely clicking around looking for posts to spam via comments.

As a reference, I am using the RSS feed EPN provides under the widget section. I heard that phpBay filters out bot clicks, but haven’t run a split a/b test to verify this.

Thought i’d give my two cents.

-Tracy Shandon.