eBay PartnerNetwork Blog
eBay Partner Network Best Practices
October 19th, 2009
With Quality Click Pricing, it’s more important than ever for you to continually optimize your traffic in order to maximize its quality and therefore your earnings. As mentioned in an earlier post, we’re planning a series of blog posts to highlight best practices and give you tips on how you can improve your traffic quality. A number of these posts are already live and we plan to post about one a week over the next few months. The topics we plan to write about are below, and thanks to all those people who added ideas for topics on the discussion boards or as a comment on the blog. This post will contain the links to all the educative articles as they are added, so it is probably a good idea to bookmark the page, so you can always easily find the whole series.
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Topic |
Status |
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Pick the right business model |
 |
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Which business models & categories work best |
Coming soon |
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How to choose a niche for your content site |
Live – read article |
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Traffic sources |
 |
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SEO – top tips from Wil Reynolds |
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SEM – optimizing your keywords by eBay’s internal team |
Post 1 live – read. More articles soon |
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Create a good user experience |
 |
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How to develop interesting copy |
Post 1 live -  read. More articles soon |
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How to optimize copy for SEO |
Coming soon |
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Offering services that shoppers want |
Coming soon |
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How to use the eBay brand |
Coming soon |
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Integrations |
 |
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Which integrations work best? |
Coming soon |
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Showing most relevant listings via API / Custom Banner |
Live – read article |
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How to surface best value listings |
Coming soon |
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Creative Optimisation |
Coming soon |
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Landing page optimization |
 |
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Geotargeting |
Live – read article |
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Where do you send traffic from unsited countries? |
Coming soon |
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Which landing page should you send traffic to? |
Coming soon |
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Optimisation |
 |
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Using Campaign Ids |
Live – read article |
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Which metrics and reports should you use to optimise? |
Live – read article |
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How to test new approaches and evaluate changes |
Live – read article |
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Holiday planning |
Coming early November |
October 19th, 2009 at 2:30 pm
Thanks for the summary page – the link in your How to choose a niche for your content site, is broken.
Mark
October 20th, 2009 at 7:56 am
Hi Mark,
Thanks for letting us know – it is now fixed.
Julia