Comments on: How to get the most out of the Category Report http://www.ebaypartnernetworkblog.com/en/hints-and-tips/how-to-get-the-most-out-of-the-category-report/ The eBay Partner Network Blog Keeps You Up To Date With the eBay Affiliate Program Fri, 03 Sep 2010 05:21:33 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Amanda http://www.ebaypartnernetworkblog.com/en/hints-and-tips/how-to-get-the-most-out-of-the-category-report/comment-page-1/#comment-4084 Amanda Tue, 15 Jun 2010 20:58:42 +0000 http://www.ebaypartnernetworkblog.com/en/?p=2106#comment-4084 Hello Bryan, When you log-in to the dashboard, the "Account Metrics" graph this is displayed should be defaulted to the "Month to Date" option, with "Last Month", "Last 3 Months" and "Year to Date" options available. Please let us know if you are referring to a different report. Best, Amanda | eBay Partner Network Team Hello Bryan,

When you log-in to the dashboard, the “Account Metrics” graph this is displayed should be defaulted to the “Month to Date” option, with “Last Month”, “Last 3 Months” and “Year to Date” options available. Please let us know if you are referring to a different report.

Best,
Amanda | eBay Partner Network Team

]]> By: Bryan K http://www.ebaypartnernetworkblog.com/en/hints-and-tips/how-to-get-the-most-out-of-the-category-report/comment-page-1/#comment-4083 Bryan K Tue, 15 Jun 2010 17:21:29 +0000 http://www.ebaypartnernetworkblog.com/en/?p=2106#comment-4083 How can you default the dashboard report to the current month? How can you default the dashboard report to the current month?

]]> By: Harmjan http://www.ebaypartnernetworkblog.com/en/hints-and-tips/how-to-get-the-most-out-of-the-category-report/comment-page-1/#comment-3210 Harmjan Sat, 06 Mar 2010 13:09:06 +0000 http://www.ebaypartnernetworkblog.com/en/?p=2106#comment-3210 ah wait, I can filter by campaign ID, I was to quick with my question ;-) ah wait, I can filter by campaign ID, I was to quick with my question ;-)

]]> By: Harmjan http://www.ebaypartnernetworkblog.com/en/hints-and-tips/how-to-get-the-most-out-of-the-category-report/comment-page-1/#comment-3209 Harmjan Sat, 06 Mar 2010 13:03:14 +0000 http://www.ebaypartnernetworkblog.com/en/?p=2106#comment-3209 OK, let's say I have multiple websites and one EPN account. One site is about tents, the other one about books and one about vintage clothing. How can I get 70% or more in one category, when these sites are not related to each other? So 25% will be in the tents category, 25% in books and 25% in clothing. How does the algo deal with multiple, unrelated sites? OK, let’s say I have multiple websites and one EPN account. One site is about tents, the other one about books and one about vintage clothing. How can I get 70% or more in one category, when these sites are not related to each other? So 25% will be in the tents category, 25% in books and 25% in clothing. How does the algo deal with multiple, unrelated sites?

]]> By: Adam http://www.ebaypartnernetworkblog.com/en/hints-and-tips/how-to-get-the-most-out-of-the-category-report/comment-page-1/#comment-3206 Adam Fri, 05 Mar 2010 20:47:53 +0000 http://www.ebaypartnernetworkblog.com/en/?p=2106#comment-3206 Great article, I have been playing with the variety of ways to use the reporting features but didn't realize you could drill down into exact sub-categories for each campaign ID. I use a campaign ID for each website I setup to promote the products on eBay and I just discovered (via the category reports tab) that my main website that gets the majority of the traffic which is also the one I thought was getting the most conversions and earnings actually isn't the best, my newest site which get's very little traffic is actually out-performing my main website in the number of conversions being generated. So its definitely interesting to see exactly which sub-category is turning the most amount of conversions so that you can begin to optimize your websites around those categories a little bit more, plus any way to read more statistics is always good strong information. As a tip to others, if your doing SEM but are also getting traffic from organic SEO, you should be tracking the keywords that the users are typing in to get to your site and tracking them all the way through to the conversion you should do this with organic SEO and once you have enough data you can simply use that data to enhance or create a new SEM campaign instead of starting out a new SEM campaign that you'll have to spend money on to get valid data, your SEO results will already be providing that data. Great article,

I have been playing with the variety of ways to use the reporting features but didn’t realize you could drill down into exact sub-categories for each campaign ID.

I use a campaign ID for each website I setup to promote the products on eBay and I just discovered (via the category reports tab) that my main website that gets the majority of the traffic which is also the one I thought was getting the most conversions and earnings actually isn’t the best, my newest site which get’s very little traffic is actually out-performing my main website in the number of conversions being generated.

So its definitely interesting to see exactly which sub-category is turning the most amount of conversions so that you can begin to optimize your websites around those categories a little bit more, plus any way to read more statistics is always good strong information.

As a tip to others, if your doing SEM but are also getting traffic from organic SEO, you should be tracking the keywords that the users are typing in to get to your site and tracking them all the way through to the conversion you should do this with organic SEO and once you have enough data you can simply use that data to enhance or create a new SEM campaign instead of starting out a new SEM campaign that you’ll have to spend money on to get valid data, your SEO results will already be providing that data.

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