eBay PartnerNetwork Blog
eBay Advances Affiliate Offering With eBay Partner Network
March 17th, 2008
New Partner Network Designed to Give Affiliates Expanded Access to Revenue Opportunities Across eBay Inc.’s Global Platforms
SAN JOSE, Calif.,– March 17, 2008 – Today eBay unveiled the eBay Partner Network, a new global affiliate program for publishers driving traffic to eBay. Officially launching on April 1st, 2008, the eBay Partner Network will be eBay’s new in-house affiliate network, designed to more fully align the programs across eBay’s global properties and give affiliates expanded access to revenue opportunities across its platforms.
Since 2001 eBay has enabled affiliates and Web site publishers to be paid for traffic driven to eBay. With one of the most competitive payouts in the industry and one of the broadest and deepest product selections available to affiliates, the eBay Partner Network will continue to help eBay extend the reach of its platforms to the edges of the Web. The new in-house program will allow eBay to more closely align the program with the needs of its publishers and the eBay Community, and will eventually engage all of eBay’s assets to create one of the most robust affiliate networks in existence.
“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and increasing engagement,” said Matt Ackley, vice president of Internet marketing at eBay. “The new eBay Partner Network will allow us to have a direct relationship with our affiliates, innovate faster and deliver new products and tools in a more timely and efficient manner, providing new revenue opportunities for our affiliates and creating a more streamlined user experience for our buyers and sellers.”
The eBay Affiliate Program has more than 100,000 members globally and continues to be one of the most successful tools for driving buyers to eBay. Coupling access to the unparalleled scope of eBay’s global marketplace with industry-leading tools and a dedicated support staff, eBay ensures all types of Web site publishers, from the casual blogger to the experienced Internet entrepreneur, are able find success through profitable affiliate marketing.
As part of the move to an in-house affiliate network, eBay and Half.com will no longer run their affiliate programs through ValueClick’s Commission Junction platform. eBay’s Tradera AB, ProStores, Inc, Reseller Marketplace, Media Marketplace, eBay Stores and StubHub will not be affected and will continue their relationship with Commission Junction. eBay affiliates working with other platforms including, Affilinet and Tradedoubler will not be affected.
Affected eBay and Half.com affiliates will be required to move their affiliate links over to the eBay Partner Network by May 1t, 2008. eBay will continue its valued partnership with ValueClick’s technology division, Mediaplex, for ad serving, tracking and other custom projects. More information on the transition process for eBay affiliates, as well as the eBay programs affected, can be found at http://affiliates.ebay.com.
About eBay
Founded in 1995, eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay enables ecommerce on a local, national and international basis with an array of websites – including the eBay Marketplaces, PayPal, Skype, Kijiji, Rent.com and Shopping.com – that bring together millions of buyers and sellers every day.
March 18th, 2008 at 1:12 am
[...] at eBay while looking for something else entirely: beginning 1 April 2008, eBay will launch its own “Partner Network” affiliate program. If you are a content publisher, set an alarm and visit the not-yet-live [...]
March 18th, 2008 at 3:27 am
[...] big news today was that eBay is leaving Commission Junction and opening up their own independent affiliate network. It has been covered pretty heavily in the blogosphere so I thought I’d try to enlighten [...]
March 18th, 2008 at 11:59 am
[...] read the official eBay press release, go here. Well, this upset me to no end. All my Poor Mans BANS will go defunct on April 1st. Is this some [...]
March 18th, 2008 at 5:19 pm
[...] eBay announced the creation of the eBay Partnership Network. If you want to read the official press release, you can use this [...]
March 18th, 2008 at 10:34 pm
[...] As of April 1, 2008 the program will be dropped from the largest affiliate network – Commission Junc…. They handle the reporting and pay affiliates in behalf of customers like Yahoo!, Home Depot, and Buy.com. Commission Junction is owned by ValueClick (which recently had some bad news of its own). [...]
March 19th, 2008 at 2:22 am
[...] Well, in the meantime, if you haven’t heard already, go ahead and read the press release. [...]