Copyblogger.com editor Brian Clark provided a three-article series earlier this year that offers helpful insight into how online publishers can overcome issues associated with traditional advertising methods and make money with affiliate programs:
Why Affiliate Marketing Will Save Free Online Content
Three Killer Content Strategies for Building Affiliate Marketing Assets
Five Effective Copywriting Tactics for Affiliate Marketing
Clark notes that traditional advertising tactics don’t translate well to the Web, what with limited control over where the reader accesses content (RSS, email, etc.), and the ease with which Web surfers can dismiss, block and simply ignore ads around the edges of a page. His advice? Since the Internet is a buyer’s market, become the buyer’s trusted advisor. He believes (as do we) that it’s possible to recommend quality offers without alienating the visitors you’ve worked hard to attract. Read the rest of this entry »
